Bora.Club
Case Study
Core Mídia

Turning screen time into life-changing income.

First off all: WTF is Bora and rewarded media? Let's break it down. So, on regular media: you interact, and the value generated goes straight to Big Tech. With Bora, that value is shared with the people. Wild, right? And how does all of this happen? We built a blockchain platform, and these payments are made in crypto. Meaning: interactions turn into products, perks, and even cash.Our team created, launched, and manages the Bora brand. And it was one of the first gigs I creatively led.

In this case study, we showcase what we’re doing in Complexo do Alemão. Like any good startup, it's a continuous build. We believe in brands that evolve and transform every single second.

My role:
Creative Director

With:
Letícia Ventura, Carlos Montim, Yuri Rodrigues, Vilton Brito e TKO Films.