Uber
Tardezinha
AKQA

When pagode left the speakers and entered the brief.

I’ve always been passionate about pagode. It’s part of who I am — a rhythm that shaped my way of thinking, creating, and connecting with people.

Years later, that same passion found its way into my work when I got to create campaigns for Tardezinha with Uber.

Uber is one of the main sponsors of the event — one of the biggest pagode tours in the world — and it was incredible to bring my two worlds together: the musician and the copywriter.

We brought this to life with a brand stand inside Tardezinha, a pagode karaoke where the best singers won tickets to the show, and a film featuring Thiaguinho heading to the event in an Uber, alongside a real driver from the platform.

It was one of those rare projects where work and passion hit the same note — and when creativity comes from something real, it always resonates louder.

My role:
Conceptor & Senior Copywriter.

With:
Matheus Franzoni, Felipe Petroni, Moonheist