Teens
Uber
AKQA

Bringing my teenage playlist to an Uber campaign.

My last gig at AKQA Casa just went live. And it was really special to have created this film. Wanna know why?

Well, let’s go back to 2011. Yep, I used to be a big Jorge Vercillo fan (I even have a photo with him). I still know a few of his songs by heart, and I always had that thought: “Damn, I wish I could land a soundtrack with him someday.”

Fast forward to 2025: Uber needed to launch its account for teens. And who hasn’t been that teenager embarrassed by what their parents listened to—while secretly kinda liking it too? That’s exactly the insight we used for the film. And this is the result. <3

My role:
Screenwriter & Senior Copywriter.

With:
Matheus Franzoni, Felipe Petroni, Marcus Lee, Lucas Neg, The Youth and Satélite Áudio..